Context
.bzh is a regional domain extension highlighting the connection between brands and Brittany.
Role
Freelance
Objective
Modernize the existing identity and create a strong graphic concept adaptable across all communication supports.
• Exploration of creative directions leading to a core visual concept based on the Gwenn Ha Du
• Creation of a scalable graphic system (wave concept) and logo guidelines
• Deployment across multiple supports (print, digital, social media)
• Creation of vector illustrations for print materials
• Collaboration with a motion designer for logo animation
A recognizable and flexible visual language designed to strengthen territorial identity.
Scope
BRANDING
GUIDELINES
ILLUSTRATION
GRAPHIC DESIGN
SOCIAL MEDIA
PRINT
testimonials
What people say
I 100% recommend Violaine ! Why? Because she’s the only creative I know who truly listens to the client’s needs (which is incredibly rare), while bringing her own value, talent and expertise to give visual life to often abstract concepts. I also really appreciate that she doesn’t recycle work from other clients just to save time.
Julie – BEVOAK
Senior Transformation Consultant